It’s not every day that a 178-year-old company gets to be an upstart again.
Yet that’s exactly what high-end jeweler Tiffany & Co. (TIF, -2.02%) is, following the recent launch of its CT60 line of luxury watches. It is Tiffany’s first major new collection of timepieces in years.
Four years ago, a bitter feud with onetime partner Swatch ended a joint venture that had been intended to make Tiffany a major luxury-watch player again. Now the New York City company is attempting yet another comeback, this time with the CT60 collection.
The CT60 pieces take their name from the initials of company founder Charles Lewis Tiffany and the 60 seconds in a New York minute. They range in price from $4,250 to $19,000 and hark back to Tiffany’s long watchmaking history.